Advertising Under New Rules: Comment by Matsvei Haradnik for Officelife.media

Publications, 09 July 2024
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On July 12, 2024, significant changes to the Law “On Advertising” come into force. Comment by Matsvei Haradnik for Officelife.media exclusively for OfficeLife about the Registry of Advertising Distributors, other changes, as well as risks that companies should be aware of and ways to mitigate them. Please follow the link for the full article.

The Articles covers such issues as:

  • Who needs to be included in the registry of advertising distributors?
  • Business advertises itself. Is it required to be included into the “advertising” registry?
  • The company gives advertisement to someone who is not included in the registry. What happens?
  • We are distributing advertisements to previous clients, but do not recruit new ones. Do I need to be into the registry?
  • And if the contract states that you attract clients, and do not advertise the company. Still need to be included into the registry?
  • Who and how can place outdoor advertising?
  • Any link on the Internet will now be considered as advertising?
  • Is it necessary to check (and how) those who advertise?